The Genius of Easy-Click Emails

A recent flight gives contributor Jason Warnock a glimpse into the future of email marketing and shows why marketers should care about easy-click emails.

Schedule Instagram Posts To Capitalize On Window Shoppers

Instagram scheduling tool helps marketing teams develop and optimize a posting strategy.

What Email Marketers Should Know About the EU’s New Data Law

All businesses that send emails to a predefined database will be affected by the new GDPR bill – so how can they prepare ahead of time?

Email Marketing in a Mobile-First Era: How to Get It Right

A Optimizing the entire mobile experience is now essential for email marketing. There are six components to optimizing your email marketing for mobile customers: design, copy, location, connectivity, and cross-channel integration. Let's cover them one at a time.

This Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials

Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email more than people of other ages to find products and services. Yes, trusty email—so often overshadowed by social-media channels—appears to be making a comeback thanks to the Gen Y set.

Facebook Is Letting Publishers Use Instant Articles to Collect Email Newsletter Signups

Facebook is letting some publishers test newsletter sign-up messages at the bottom of their Instant Articles. The New York Times and The Washington Post are among those who are participating. The test messages are hard to spot because they’re not being shown to all readers, and publishers said it was either too early to share results or that they wouldn’t ever be sharing them.