Retail Marketers Double Down on Email

A recent study shows that retail marketers share similar goals for 2017—and they’re looking to meet these goals by stepping up marketing initiatives in a number of areas.

Report: Email, Mobile Key to Retail Success

Based on 2016 trends, experts with Sailthru believe email and mobile will be key for retailers' success in 2017.

Email Marketing Survives Gmail Tabs

Marketers were understandably concerned in 2013 when Google announced a new tabs feature for Gmail.

Email Marketing Trends: What's Hot in 2017

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. But the ground is still messy.