#Tools related marketing articles

Celebrating The Best In Email Marketing

The Forward Awards recognize cutting-edge email marketing campaigns from around the world.

Trellix Recognized as Industry’s Best Email Security

SE Labs names Trellix the winner of this year’s Best Email Security Service Award for comprehensive email protection against advanced threats

Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities

Litmus, a leader in email marketing, has released a trio of powerful new features to revolutionize how brands connect with their audiences. These latest innovations within Litmus Personalize and Litmus Email Guardian equip marketers with unprecedented capabilities to create engaging, personalized email experiences that inspire action and conversion.

Marigold Recognized With Automation and Email Honors in G2 Spring 2024 Grid® Reports

Marigold’s solutions were given Leader rankings in Marketing Automation, Email Marketing, and Email Deliverability categories by users worldwide

Personalized Emails Are Key to Winning Persuadable Shoppers’ Loyalty

When it comes to winning the loyalty of shoppers who can be persuaded by personalized offers, PYMNTS Intelligence research reveals, email proves to be a key tool for merchants.

Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee

The channel leverages the e-commerce giant’s “shop the show” technology to enable consumers to purchase content seen on their TV screen via a mobile device.

7 Free Digital Marketing Tools Every Small Business Can Use

These free digital marketing tools boost your visibility at no cost to your bottom line.

5 Innovative Marketing Strategies for Franchises in the Digital Age

It's no secret the marketing landscape for franchises — and all businesses, for that matter — has evolved dramatically over the past few years. The rise of social media, search engine optimization (SEO) and targeted advertising has offered new opportunities for franchise businesses to reach and engage with their audience. Here are five innovative marketing strategies for franchises in the digital age:

Tai Software and Front Partnering to Revolutionize Freight Broker Operations with AI and Email Automation

HUNTINGTON BEACH, Calif. and SAN FRANCISCO, April 17, 2024 (GLOBE NEWSWIRE) -- Tai Software (Tai), the leading transportation management system (TMS) for freight brokers, and Front, a modern customer service platform that streamlines shipper, broker, and carrier communication, today announced an integration set to transform freight broker operations through advanced artificial intelligence (AI) and email automation capabilities. The integration will significantly elevate the productivity of freight brokers and third-party logistics providers (3PLs) by automating critical but time-consuming tasks.

Navigating The Digital Marketing Landscape: Effective Strategies For Today's Market

In today's market, digital marketing tactics are rapidly evolving, adapting to changing consumer behaviors and powered by technological advancements that allow for better analytics.

How to survive the search results when you’re using AI tools for content

Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise.

How AI Generates Irresistible, Tailored Bank Marketing Messages

Generative AI is a powerful tool banks can use for personalized marketing at scale, adding more efficiency to traditional methods and creating more persuasive content. However, taking a strategic human-centered approach, prioritizing data quality and ethical use is critical.

Artificial Intelligence Transforms Content Creation and Digital Marketing

The ever-evolving landscape of digital marketing is seeing a paradigm shift with Artificial Intelligence (AI) at the helm

Beefree acquires Really Good Emails, bridging the gap between inspiration and email creation

Beefree, a leader in no-code email creation tools, is excited to announce the acquisition of Really Good Emails (RGE). The acquisition will shorten the distance between email inspiration and creation, enrich the collection of inspiring email designs available at reallygoodemails.com, and broaden Beefree's support for the email community.

Revolutionizing Digital Marketing: GDC Unveils Its AI Advertising Solutions

GD Culture Group Limited (“GDC” or the “Company”) (Nasdaq: GDC) and its subsidiary, AI Catalysis Corp. (“AI Catalysis”), have unveiled an AI Advertising solution, which offers efficient AI-powered digital marketing content creation and a holistic strategy. The solution is designed to optimize the ad creative process and maximize social marketing influence, which is potentially reshaping the digital advertising landscape.

Google Discover optimization: A complete guide

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Wowtickets.com collaborates with Orion Digital to enhance performance marketing

Orion Digital is expected to enhance online presence, market penetration, and drive customer engagement for wowtickets.com

It’s time to turbocharge our path to email innovation

Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.

Constant Contact Partners with Square to Streamline Sales and Marketing Efforts for Small Businesses

WALTHAM, Mass., April 16, 2024 /PRNewswire/ -- Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, today announced a new integration with technology company Square. For businesses who leverage Square's Point of Sale technology, the integration simplifies the digital marketing process by enabling them to easily market to customers after the sale for increased customer loyalty. Square sellers can find Constant Contact's app in the Square App Marketplace.

NAMB partners with Roomvu on digital marketing efforts

NAMB members can market their services with automation tools to create content and distribute newsletters

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