Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies
The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. But that doesn’t mean that the increasingly online modus operandi for B2B businesses can’t throw companies a few curveballs every now and then. This, as new updates to Google’s bulk email guidelines, announced last year and set in place since February, have observers wondering about their impact on the marketing and outbound email marketing strategies of business in the B2B space — particularly small- to medium-sized businesses (SMBs) who are leaning on email marketing as a key tool to establish their brand and grow market share.
Email Marketing Tactics That Work - Do this not that Jay Schwedelson Podcast
In this article, we’ll explore the latest email marketing best practices based on 6 billion emails sent annually.
How SMBs are approaching digital marketing in 2024
A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024.
Amazon tests tool that lets brands contact shoppers in departure from its tight control over customers
Amazon is quietly rolling out a way for some brands on its site to engage with shoppers, in a move that represents a departure from its historically tight controls over customer data.
Email security vendor Ironscales to expand in UK and Ireland with Infinigate partnership
Building on the existing partnership in Europe, Ironscales has announced a new deal with Infinigate across U&I
Marketing to Millennials: 8 Email Marketing Stats & Facts Retailers Need to Know
Are you a retailer offering products aimed at Millennials? Want to know why you should invest more into email marketing to target your Millennial audience?
Email Marketing Trends for 2024: Competitive Differentiators
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include:
TECH TALK WITH MIKE: Four most effective ways to grow your email list
It is estimated that there are more than three billion email users globally, and this figure is bound to grow past four billion by the end of 2023. This is a clear indication that you shouldn’t miss out on this form of marketing. If you have just started marketing via email and are finding it challenging to build your subscriber list, several resourceful tactics can come handy.
Email tactics and CTAs for lead generation: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics, CTAs for email.