4 Social-Media Mistakes Your Business Can't Afford to Make

Social media marketing is something you need to be doing. It’s too effective when it comes to growing your business to ignore it. As more businesses make it a larger component of its marketing strategies, I see more mistakes being made. Here are four mistakes you don't want to make on social media.

Nine Ways to Insure Your Email Invite

Email invitations are standard operating procedure for corporate events these days. But even seasoned pros will admit that keeping electronic messages out of the electronic trash is becoming a greater challenge.

4 Ways to Cater to Your Email Marketing Audience

Email marketing is an essential part of any and all marketing strategies now.

Email Marketing in a Mobile-First Era: How to Get It Right

A Optimizing the entire mobile experience is now essential for email marketing. There are six components to optimizing your email marketing for mobile customers: design, copy, location, connectivity, and cross-channel integration. Let's cover them one at a time.

Email Marketing Is Still the King

According to a recent Adobe survey, time spent checking email increased by 17 percent over the last year among white-collar workers in the United States. When it comes to marketing, half of consumers prefer to be contacted by brands via email (followed by direct mail at 22 percent and social media at nine percent). This is great news for content marketers who are pushing hard to grow their subscriber lists – meaning they’re making a concerted effort to collect email addresses, and tracking their email list growth is one of their top performance metrics.

How to Find the Email Personalization Sweet Spot

Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when sending personalized messages to recipients can be tricky.

These Email Marketing Stats Will Make Your Rethink Your Strategy

Of all the different forms of online advertising and promotions, email marketing has to be one of the most effective. Not only that, it’s also one of the oldest forms of engagement on the internet today. Just think about how everything has quickly changed on the internet over the past two decades. The one constant over the years has been email. Now it’s just a question of how long it will last.

Abandoned Shopping Carts Are Email Marketing's Greatest Opportunity

So only around half of British retailers use abandoned cart email retargeting. Yet according to the same piece of research, and another that is coincidentally also published today, they are the most successful automated emails available to marketers. Just how successful?

This Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials

Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email more than people of other ages to find products and services. Yes, trusty email—so often overshadowed by social-media channels—appears to be making a comeback thanks to the Gen Y set.

Deborah Lippmann's Six Tips for Polishing Your Email Strategy

Despite this success, Deborah Lippmann isn't done polishing up its program yet. Like many marketers, the brand is currently preparing for the upcoming holiday season. Lippmann shared some of his email marketing best practices that marketers can leverage this holiday season and all year long. Here are six.

6 Key Email Marketing Tips for Fall

Fall is a critical period for your email marketing Opens a New Window. campaigns. How you execute your marketing strategies this season can make or break your holiday sales, swing the pendulum on customer engagement, and help your business build strong momentum into the winter to last through 2017.

How Do I Make Sure My Site Is Mobile Friendly? A Checklist

Google has strengthened its mobile-friendly ranking signal even further, making it all the more important for webmasters to have a site which meets Google’s standards. With that in mind, how can you make sure that your site comes up to scratch? We’ve put together a handy checklist of things you should do (or not do) in order to get the cleanest bill of mobile health possible from Google.

Facebook Is Letting Publishers Use Instant Articles to Collect Email Newsletter Signups

Facebook is letting some publishers test newsletter sign-up messages at the bottom of their Instant Articles. The New York Times and The Washington Post are among those who are participating. The test messages are hard to spot because they’re not being shown to all readers, and publishers said it was either too early to share results or that they wouldn’t ever be sharing them.

Quick & Easy Ways to Improve Lead Conversions

Traffic is up, but lead conversion numbers aren’t improving. The end of your reporting period is coming up fast, and you need a quick fix for jump-starting lead conversions. What’s a marketer to do? Here are some of our favorite quick and easy ways to improve lead conversions on your website.