Individualization: Mobile Marketing’s Next Step

Using martech's capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true one-to-one messaging.

Nine Ways to Insure Your Email Invite

Email invitations are standard operating procedure for corporate events these days. But even seasoned pros will admit that keeping electronic messages out of the electronic trash is becoming a greater challenge.

4 Ways to Cater to Your Email Marketing Audience

Email marketing is an essential part of any and all marketing strategies now.

Personalization – Are You Doing it Right?

Personalization is an accepted and expected mainstay in digital marketing.

From Big Data to Big Personalization

The promise of big data: Companies can better know their customers and act on that information through effective personalization and segmentation.

7 Step Email Marketing Checkup for Retailers

If you’re in online marketing, you’ve likely heard the news...More than 50% of your visitors are now coming from mobile. That’s half of all of your visitors.

5 Tips to Optimizing Personalization

Personalization has increasingly become a staple for brand marketing, however, there is a very fine line between personalization and stalking.

3 Reasons Your Email Isn't Driving Sales - And How to Fix It

Email marketing works – it’s one of the highest revenue generators for businesses among marketing channels.

Personalization and Optimization Will Be the Focus for Email Marketers in 2017

Despite the infusion of several Team and Project management, social media customer interactions, email marketing will remain the ubiquitous and overriding medium that marketers will continue to rely on for their outreach.

8 Ways to Improve Your Email Marketing Performance

Email marketing provides you with a lot of data to evaluate performance and make improvements.

3 Reasons Why Email Marketing Is Better Than Social Media Marketing

If you are a digital marketer, you cannot miss out on email marketing. Many digital marketers do not take email marketing and list building seriously because email open rates are on the decline and most of your emails land in the promotions tab if your subscribers are using Gmail.

How Will Email Marketing Change in 2017?

As local marketers begin putting together their strategies for the coming year, one thing is clear: Acquisition is out, and awareness is in. That’s according to the results of a new survey released just this morning by the email marketing firm Campaigner.