How Not To Lose Sight Of Your Brand With Digital Marketing

In an ever-expanding digital world, brands can feel the pressure to be all things to all people. But it doesn’t need to be so complicated, writes uberbrand managing director Dan Ratner

Turn Your Email Challenges into Opportunities to Get More Personal

Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance -- and are enhanced by -- your other digital marketing activities.

Four Steps to Deliver an Outstanding Email Marketing Strategy

In 2016 we saw email marketing evolve to become an even more effective marketing channel.

7 Step Email Marketing Checkup for Retailers

If you’re in online marketing, you’ve likely heard the news...More than 50% of your visitors are now coming from mobile. That’s half of all of your visitors.

How to Drive Customer Retention with Email Marketing

Email marketing is hands-down the best way to turn one-time shoppers into loyal, long-term customers.

3 reasons retailers fall short in email and social media marketing

Email marketing and social media marketing are two critical marketing tools for communicating to your customer.

Email Marketing, the Dark Horse That Won't Let You Down

When it comes to statistics, conversions, and ROI generated through any marketing channel, email marketing outperforms all, including social media.

Nine Ways to Insure Your Email Invite

Email invitations are standard operating procedure for corporate events these days. But even seasoned pros will admit that keeping electronic messages out of the electronic trash is becoming a greater challenge.

8 Science-Backed Email Marketing Techniques to Increase Conversions

Engaging with your target audience and improving your online brand presence with social media marketing is vital to any business.

Go For The Gold with Email Marketing

Sold customers are the most valuable assets a company has.

5 Strategies For Better B2B eCommerce

Strong relationships with customers and partners are critical for B2B businesses, and successful B2B ecommerce strategies need to reflect that.

4 Ways to Cater to Your Email Marketing Audience

Email marketing is an essential part of any and all marketing strategies now.

How to Ensure Your Email Campaign Grabs Your Customers' Attention

In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing. With the ability to access emails almost anytime and anywhere, marketers have the opportunity to reveal their products to the public on a much larger scale.

Individualization: Mobile Marketing’s Next Step

Using martech's capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true one-to-one messaging.

How Will Email Marketing Change in 2017?

As local marketers begin putting together their strategies for the coming year, one thing is clear: Acquisition is out, and awareness is in. That’s according to the results of a new survey released just this morning by the email marketing firm Campaigner.

Personalization and Optimization Will Be the Focus for Email Marketers in 2017

Despite the infusion of several Team and Project management, social media customer interactions, email marketing will remain the ubiquitous and overriding medium that marketers will continue to rely on for their outreach.

3 Reasons Your Email Isn't Driving Sales - And How to Fix It

Email marketing works – it’s one of the highest revenue generators for businesses among marketing channels.