3 Mistakes That Will Kill Your Email Marketing Campaign

You work extremely hard to create an email marketing campaign. First you have to find the right incentive to get the maximum number of subscribers. Then craft an entire series of emails designed to do one thing: increase sales. After all that hard work and planning, you don't want your sales to be impacted by a few mistakes.

Customers Are Mobile -- Is Your Email Marketing?

There would seem to be a paradox in email marketing. A mobile consumer base is checking their phones more than ever, making them easier to reach and target than ever before -- yet at the same time, there is a 10% drop in people reporting to Adobe researchers that they find branded emails interesting enough to engage with. So on the one hand we have three in four -- as a rough average -- checking their mobile inboxes more often that their desktop equivalent, stating they much prefer to deal with email on the phone. Yet when they get to that inbox they are not engaging less with branded messages.

Responsive Design Mobile Marketing Emails Generate 24% More Clicks

Yesmail's latest benchmark report finds responsive design emails earn higher ROI, but only 17% of marketers have fully embraced the adaptive design format.

4 Email Marketing Tips to Improve Your 2016 ROI

Email marketing will be the channel that’s most invested in for 2016, says 76 percent of marketers (up 13 percent from 2015). Email is really the only channel that you completely own as a marketer. You have 100 percent control of your message: You control who it goes out to, when it goes out, and what the message says. Thanks to its relatively low cost, email delivers the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI.

5 Simple Fixes To Improve Your Email Marketing and Generate Results

When done properly, email marketing has the potential to be one of the most effective and persuasive forms of marketing, providing the highest ROI for your business. However, most companies don’t implement email marketing strategies the right way, and as a result they don’t generate the kinds of results a business expects.

How Do I Make Sure My Site Is Mobile Friendly? A Checklist

Google has strengthened its mobile-friendly ranking signal even further, making it all the more important for webmasters to have a site which meets Google’s standards. With that in mind, how can you make sure that your site comes up to scratch? We’ve put together a handy checklist of things you should do (or not do) in order to get the cleanest bill of mobile health possible from Google.

37 Email Marketing Stats You Can’t Afford to Miss

This is a question that many brands and advertisers continue to ask themselves on a daily basis. The truth is, email marketing is still the best way to increase engagement and get a response from your audience almost immediately. Even with mobile usage on the rise, email should still be a priority — especially if you are doing any type of online retargeting advertising where you can target your audience based on their email address.