5 Steps To Make Content Marketing Your Top Channel
Here are five steps to help you plan and execute a content marketing strategy that delivers maximum ROI without unnecessary investments.
Gmail Revolutionized Email 20 Years Ago
It was Gmail, a free service boasting 1 gigabyte of storage per account, an amount that sounds almost pedestrian in an age of one-terabyte iPhones. But it sounded like a preposterous amount of email capacity back then, enough to store about 13,500 emails before running out of space, compared to just 30 to 60 emails in the then-leading webmail services run by Yahoo and Microsoft. That translated into 250 to 500 times more email storage space.
How to benchmark PPC competitors: The definitive guide
Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and landing page experiences.
Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies
The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. But that doesn’t mean that the increasingly online modus operandi for B2B businesses can’t throw companies a few curveballs every now and then. This, as new updates to Google’s bulk email guidelines, announced last year and set in place since February, have observers wondering about their impact on the marketing and outbound email marketing strategies of business in the B2B space — particularly small- to medium-sized businesses (SMBs) who are leaning on email marketing as a key tool to establish their brand and grow market share.
6 Best Digital Marketing Courses and Certifications in 2024
In this article, we provide information about the best paid and free marketing courses, which enable you to earn a digital marketing certificate online.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
7 Free Digital Marketing Tools Every Small Business Can Use
These free digital marketing tools boost your visibility at no cost to your bottom line.
Microsoft will limit Exchange Online bulk emails to fight spam
Microsoft has announced plans to fight spam by imposing a daily Exchange Online bulk email limit of 2,000 external recipients starting January 2025.
New Email Rules 2024: Marketers, Authenticate or Get Trashed
Email authentication is now mandatory in 2024. To avoid emails going to spam or being blocked, marketers must urgently comply with new identity verification requirements from Google and Yahoo by authenticating their email sending infrastructure.
Exclaimer launches new Campaigns feature to boost marketing reach and customer engagement through personalized email signatures
LONDON--(BUSINESS WIRE)--Exclaimer, the leading email signature management platform, today announced the launch of its latest feature, Campaigns, a powerful new tool designed to transform the way brands engage with audiences through email signature marketing.
How to survive the search results when you’re using AI tools for content
Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise.
Everlytic demystifies new email authentication protocols
Google and Yahoo’s new email authentication requirements will pave the way for new mailbox standards that require senders to step up their game.
Proton Mail enhances user privacy with hide-my-email alias integration
Proton Mail, the popular email service known for its strong focus on both privacy and security, has integrated hide-my-email alias features directly into its web and desktop platforms. This move gives users more control over their online identity, setting Proton Mail apart from other email providers like Gmail.
The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]
However, in this post, we’re going beyond the quadrant placements to look at the highest impact trends overall, the trends with the biggest increases and decreases in adoption and impact, the trends with the largest gap between the impact of a trend and its adoption, and more.
Acquia enhances brand management capabilities
Digital experience specialist Acquia hsa unveiled two new integrations for its digital asset management solution, Acquia DAM, that expand its brand management capabilities.
7 ways to elevate your responsive search ads
From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results.
Local SEO in 2024: 6 simple ways to dominate local search
New to local search? Wondering where to start? Here are six tactics to help you kick off your local SEO campaign.
Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race
Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.