#Engagement related marketing articles

60+ Email Marketing ROI Statistics For 2025

In this article, we will explore the most recent email marketing ROI statistics to help you optimize your email campaigns.

Google launches Offerwall, a customizable content access tool for publishers

Google’s new Offerwall lets users opt in to watch ads or complete surveys in exchange for access to content.

Anthropic just made every Claude user a no-code app developer

Anthropic announced Wednesday that it will transform its Claude AI assistant into a platform for creating interactive, shareable applications, marking a significant evolution from conversational chatbots toward functional software tools that users can build and distribute without coding knowledge.

Why subscription leaders are shifting to indirect growth with multi-service bundlers

Here’s why the shift to indirect is gaining momentum — and why subscription leaders now consider it essential.

Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era

Google's AI Mode uses memory and context to deliver answers. Here’s what it means for advertising, targeting, and conversion.

5 ways AI can save marketing operations professionals hours every week

Use AI tools to streamline data, workflows and task management so you can focus on MOps strategy instead of busywork.

Omnisend Unveils AI-Powered Suite, Reducing Time for Ecommerce Email Creation and Personalization

Omnisend, a leading email and SMS marketing platform for ecommerce brands, has launched a suite of AI-powered tools that significantly simplify how marketers create, personalize, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results.

5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B.

5 ways to make assertive decisions in uncertain times, according to business leaders

Here's how to help your business flourish when change is the only constant.

Meta unveils generative AI tools for automated video, branding, and creative ads

Meta’s latest AI tools aim to help advertisers create high-performing, on-brand content faster and at scale.

What is SaaS SEO?

Learn how to build a winning SaaS SEO strategy that drives traffic, leads, and revenue. Explore proven tactics for technical SEO, content, and buyer journey alignment.

How Enterprise Search And AI Intelligence Reveal Market Pulse

Understanding the market pulse requires a fundamental shift from traditional search intelligence to AI-powered.

Why marketing must reclaim go to market design in the age of AI

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact.

Retail media moves from the bottom of the funnel to center stage

Retail media networks are moving beyond digital shelf ads, emerging as full-funnel brand platforms with premium formats, deep data and real results.

Emergence AI’s CRAFT arrives to make it easy for enterprises to automate their entire data pipeline

New York City based startup Emergence AI, founded by former IBM researchers, previously made headlines for its impressive automated system that allows enterprises to type in a requested task in plain natural language and automatically create a fleet of agents.

5 ways to make assertive decisions in uncertain times, according to business leaders

Here's how to help your business flourish when change is the only constant.

YouTube Tests AI Features To Improve Search & Discovery

YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant.

Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority

Building authority and driving conversions don’t have to be separate goals. Here’s how to meet your audience where it matters and still drive results.

How to use GA4 predictive metrics for smarter PPC targeting

Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.

How To Use Paid Search & Social Ads For Promoting Events

Learn how to use paid search and social ads for events to boost attendance and engagement.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!