The Genius of Easy-Click Emails

A recent flight gives contributor Jason Warnock a glimpse into the future of email marketing and shows why marketers should care about easy-click emails.

Nine Ways to Insure Your Email Invite

Email invitations are standard operating procedure for corporate events these days. But even seasoned pros will admit that keeping electronic messages out of the electronic trash is becoming a greater challenge.

How Effective Is Your Email Marketing?

Email is still one of marketing’s greatest tactics, but how effective is your email marketing?

Email Marketing Best Practice Guidelines – 40% of Viewers Probably Not Seeing Images

Latest research suggests that with more than a third of email users not seeing images, email marketing best practice guidelines are overlooked by marketers who rely on graphically rich email templates.

4 Email Marketing Tips to Improve Your 2016 ROI

Email marketing will be the channel that’s most invested in for 2016, says 76 percent of marketers (up 13 percent from 2015). Email is really the only channel that you completely own as a marketer. You have 100 percent control of your message: You control who it goes out to, when it goes out, and what the message says. Thanks to its relatively low cost, email delivers the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI.

Five Effective Ways to Supercharge your B2B Lead Generation

If you want to supercharge your B2B lead generation, these techniques, strategies and tricks have been used by different business ventures and significantly helped them in improving the efforts of the company to gain more customers as a whole.