How digital marketing can be empowered to create more personalised experiences
Relevance and personalisation are increasingly becoming important for brands and marketers to scale up their engagement with consumers and increasing customer satisfaction. In today’s volatile business environment, harnessing data analytics to strengthen digital marketing strategies for hyper-personalised experiences is essential.
Spring Cleaning: Five Tips for Effective eMarketing & List Management
To help improve eMarketing list management processes and procedures, here are five tips and best practices we recommend to our clients:
Three Case Studies in Integrating Contact Management with Segmented Email Marketing
In marketing, we talk about segmentation. We talk about contact management. We don’t often talk about how important it is to use the two together. Heidi Tolliver-Walker documents three examples that showcase just how powerful the transition from a nonintegrated to an integrated solution can be.
8 free marketing automation tools for SMBs
Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.
EngageBay Review
In this EngageBay review, we will look at what this cloud-based CRM is used for, its key features and benefits, and its costs. Here is everything you need to know about EngageBay.
15 Mailchimp Alternatives for Email Newsletters in 2024
In this article, we will take a look at the 15 Mailchimp alternatives for email newsletters in 2024. If you want to skip our detailed analysis, you can go directly to the 5 Mailchimp Alternatives for Email Newsletters in 2024.
Constant Contact Review 2024: Features, Pros & Cons
Constant Contact is one of the oldest and most popular email marketing platforms on the market. It stands out for its beginner-friendly features, such as a large library of prebuilt email templates, an intuitive user interface (UI) and insightful analytics. It’s not the cheapest option in the market, but it is reasonably priced with plans starting at $12 per month for up to 500 contacts. Learn more about its features, capabilities and overall value with our hands-on Constant Contact review.
A Scoop On Digital Marketing Services
To create a successful digital marketing campaign, comprehensive services,and useful tools must be integrated into a solid strategy. Keeping a focus on the big picture while delving into details is the hallmark of the best marketers. The following list will give you all the information you need about digital marketing tools and digital marketing services.
How to Rebuild Trust After E-Commerce Blunders
One of the big marketing decisions confronting e-commerce vendors today is whether current performance is good enough. Online vendors need to consider their customers' shopping experience in order to assess existing barriers to stronger shopper responsiveness to digital storefronts.
Yellow.ai launches generative AI-powered Email Automation for instant and scalable customer support
By automating 80% of incoming email customer queries, it drives accurate resolutions 24/7 while cutting operational costs 60%
Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race
Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.
Click2Mail unveils revolutionary CRM Hub
Click2Mail, the leading provider of cloud-based physical mail solutions, today unveiled its groundbreaking CRM Hub, empowering businesses to seamlessly integrate physical mail into their automated marketing workflows. This revolutionary integration eliminates manual processes and streamlines communication, delivering personalized, high-impact mail at scale.
ActiveCampaign Helps Customers Kick off the New Year with Additional Growth Accelerator Apps
Kicking off the new year, ActiveCampaign, the leader in customer experience automation (CXA), celebrates the addition of several new Growth Accelerator Apps. These new apps promise to help ActiveCampaign customers better automate events, surveys, data storage, direct mail and more.