3 Email Marketing Mistakes To Avoid

Mistakes happen to all of us, no matter how infallible we believe ourselves to be. Some are big mistakes, some small, some expensive, some of no consequence -- but they are mistakes nonetheless, and we should be learning from each and every one of them.

The Genius of Easy-Click Emails

A recent flight gives contributor Jason Warnock a glimpse into the future of email marketing and shows why marketers should care about easy-click emails.

What Email Marketers Should Know About the EU’s New Data Law

All businesses that send emails to a predefined database will be affected by the new GDPR bill – so how can they prepare ahead of time?

Email Marketing Is Still the King

According to a recent Adobe survey, time spent checking email increased by 17 percent over the last year among white-collar workers in the United States. When it comes to marketing, half of consumers prefer to be contacted by brands via email (followed by direct mail at 22 percent and social media at nine percent). This is great news for content marketers who are pushing hard to grow their subscriber lists – meaning they’re making a concerted effort to collect email addresses, and tracking their email list growth is one of their top performance metrics.

Abandoned Shopping Carts Are Email Marketing's Greatest Opportunity

So only around half of British retailers use abandoned cart email retargeting. Yet according to the same piece of research, and another that is coincidentally also published today, they are the most successful automated emails available to marketers. Just how successful?

Email Isn't Dead, or Dying. It's Thriving, Says Adobe

Email marketers rejoice. Despite all the naysayers, email usage at work is surging and consumers still see the communication medium as the best way to be contacted by a brand.

Facebook Is Letting Publishers Use Instant Articles to Collect Email Newsletter Signups

Facebook is letting some publishers test newsletter sign-up messages at the bottom of their Instant Articles. The New York Times and The Washington Post are among those who are participating. The test messages are hard to spot because they’re not being shown to all readers, and publishers said it was either too early to share results or that they wouldn’t ever be sharing them.