#App related marketing articles

Celebrating The Best In Email Marketing

The Forward Awards recognize cutting-edge email marketing campaigns from around the world.

Trellix Recognized as Industry’s Best Email Security

SE Labs names Trellix the winner of this year’s Best Email Security Service Award for comprehensive email protection against advanced threats

Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities

Litmus, a leader in email marketing, has released a trio of powerful new features to revolutionize how brands connect with their audiences. These latest innovations within Litmus Personalize and Litmus Email Guardian equip marketers with unprecedented capabilities to create engaging, personalized email experiences that inspire action and conversion.

Marigold Recognized With Automation and Email Honors in G2 Spring 2024 Grid® Reports

Marigold’s solutions were given Leader rankings in Marketing Automation, Email Marketing, and Email Deliverability categories by users worldwide

Why hotels should follow new sending requirements for marketing emails and what happens if they don’t

Here, we’ll seek to shed some light on these questions with an eye toward increasing engagement, better reaching customers.

Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee

The channel leverages the e-commerce giant’s “shop the show” technology to enable consumers to purchase content seen on their TV screen via a mobile device.

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.

5 Innovative Marketing Strategies for Franchises in the Digital Age

It's no secret the marketing landscape for franchises — and all businesses, for that matter — has evolved dramatically over the past few years. The rise of social media, search engine optimization (SEO) and targeted advertising has offered new opportunities for franchise businesses to reach and engage with their audience. Here are five innovative marketing strategies for franchises in the digital age:

Tai Software and Front Partnering to Revolutionize Freight Broker Operations with AI and Email Automation

HUNTINGTON BEACH, Calif. and SAN FRANCISCO, April 17, 2024 (GLOBE NEWSWIRE) -- Tai Software (Tai), the leading transportation management system (TMS) for freight brokers, and Front, a modern customer service platform that streamlines shipper, broker, and carrier communication, today announced an integration set to transform freight broker operations through advanced artificial intelligence (AI) and email automation capabilities. The integration will significantly elevate the productivity of freight brokers and third-party logistics providers (3PLs) by automating critical but time-consuming tasks.

Navigating The Digital Marketing Landscape: Effective Strategies For Today's Market

In today's market, digital marketing tactics are rapidly evolving, adapting to changing consumer behaviors and powered by technological advancements that allow for better analytics.

Good News for Digital Marketing Cpms Increased by 7%

Digital marketing

Intuit Mailchimp Global CMO: We Are “Fighting Daily” To Resolve Personalization And Scale Dilemma In Email Marketing

Email marketing allows you to create content that resonates deeply with your audience. However, it’s important to write compelling subject lines, create clear calls to action, monitor analytics and perform A/B testing. You can develop campaigns that lead to sustained growth by refining your strategy based on results. Even better, you’ll be able to drive profits for your business and increase customers in the years to come.

Dieselmatic bolsters marketing capabilities with email feature

Dieselmatic has announced the launch of a new email marketing feature to support repair shops in driving more business.

Everlytic demystifies new email authentication protocols

Google and Yahoo’s new email authentication requirements will pave the way for new mailbox standards that require senders to step up their game.

Proton Mail enhances user privacy with hide-my-email alias integration

Proton Mail, the popular email service known for its strong focus on both privacy and security, has integrated hide-my-email alias features directly into its web and desktop platforms. This move gives users more control over their online identity, setting Proton Mail apart from other email providers like Gmail.

Google Discover optimization: A complete guide

discover

Wowtickets.com collaborates with Orion Digital to enhance performance marketing

Orion Digital is expected to enhance online presence, market penetration, and drive customer engagement for wowtickets.com

It’s time to turbocharge our path to email innovation

Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.

Constant Contact Partners with Square to Streamline Sales and Marketing Efforts for Small Businesses

WALTHAM, Mass., April 16, 2024 /PRNewswire/ -- Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, today announced a new integration with technology company Square. For businesses who leverage Square's Point of Sale technology, the integration simplifies the digital marketing process by enabling them to easily market to customers after the sale for increased customer loyalty. Square sellers can find Constant Contact's app in the Square App Marketplace.

NAMB partners with Roomvu on digital marketing efforts

NAMB members can market their services with automation tools to create content and distribute newsletters

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