Upcoming Events Everyone is Talking About
A Roadmap to "Omnichannel" Activation
Tuesday, January 17, 2017 — Webinar
This webinar will address a recent white paper, developed in partnership with DMA and through the sponsorship of Acxiom Corporation, Criteo and SG360. The information shared will shine a light on those practices, so as to help marketers across all vertical industries apply a set of established best practices to the deployment of their own omnichannel programs.
Speakers: Jonathan Margulies, Managing Director, Winterberry Group
Application of Supervised Machine Learning techniques on Semi-Structured Social Media data for Classification
Wednesday, January 11, 2017 — Webinar
Twitter feeds, LinkedIn profiles, Pinterest descriptions, and other social media outlets are all comprised of consumer generated text data that is not always clean or neatly lines up with the business problem at hand. The good news is, these data tend to have some structure in the forms of hashtags, character limits, personal tagging, or geo-tagging. This data lends itself to classification schemes developed a priori by the business. This webinar will demonstrate the use of a supervised machine learning technique, Naive Bayes, in order to classify social media posts into these segments. Common data cleansing issues will be discussed as well as methods for evaluating the quality of the results.
Email Evolution Conference
May 1 – 3, 2017 — Events
Location: The Hilton New Orleans Riverside Hotel
EEC is designed for the mid-to-senior level marketer who is searching for on-the-job marketing solutions. Whether you’re looking to inject a big dose of digital enhancement into your campaign, or just want to seek out the trends that will keep you a cut above the rest, the Email Evolution Conference’s invigorating blend of exclusive content, expert advice, cutting-edge technologies and exclusive networking can deliver you the updated look-or total transformation-you need to keep those customers coming back for more. So throw on your beads, grab your email marketing plans, and join us to celebrate this high ROI, low-cost communication tool in style this May at the Hilton New Orleans Riverside Hotel.