How to align processes to drive martech utilization
Conduct a marketing processes and technology audit, map platforms to the buyer's funnel and streamline your martech stack.
Omnicom’s bets on precision marketing contribute to growth bump
Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce, retail.
3 ways to target your PPC competitors’ audience
Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients.
Web Marketing Checklist: 42 Tactics for Traffic and Sales
Businesses looking for more traffic and sales turn to marketing. This checklist of potent marketing tactics is a starting point for success.
Amazon launches an unlimited grocery delivery subscription
EBT customers can subscribe for half the cost and without Prime memberships.
Pinterest Shares Insight Into Summer Travel Trends
With the warmer months approaching in the U.S., Pinterest has provided a new overview of rising travel trends in the app, which could be helpful for marketers seeking to tap into holiday-themed opportunities.
Saks seeks to carve out luxury niche in retail media with network launch
The e-commerce company claims to be among the first in the category to tap into the fast-growing digital advertising space.
ClickReady Marketing Unveils New and Competitive Digital Marketing Pricing Plans to Boost Business Growth
ClickReady Marketing, a pioneer in the digital marketing industry known for its comprehensive and results-driven strategies, proudly announces the launch of its new digital marketing pricing plans and offers. Tailored to meet the diverse needs of businesses across various sectors, these revamped plans underline ClickReady's commitment to affordability, transparency, and superior service quality.
KnowBe4 To Acquire AI-Powered Email Security Firm Egress
The planned acquisition of 17-year-old Egress will bring together AI-driven capabilities such as anti-phishing with KnowBe4’s widely used security training platform, according to the company.
Amazon Bedrock Continues To Lay Down Generative Ai Foundation For The Cloud
A year after Amazon Web Services (AWS) first announced the Amazon Bedrock generative AI effort, the platform is getting a major update that brings new models and improved security.
Sublime Security Raises $20M Series A Led by Index Ventures to Redefine Email Security
Investment accelerates commitment to securing cloud email environments with advanced protection, visibility, and control
HubSpot launches new genAI-powered Content Hub
HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates.
LinkedIn advertising: A comprehensive guide
Maximize your B2B marketing impact with LinkedIn advertising. Learn to target your ideal audience and optimize campaigns for maximum ROI.
Sinch celebrates world email day with DocxComm: A new chapter in document management
Sinch AB (publ), announced the launch of DocxComm, an innovative document management product designed to enhance business communication. Unveiled on World Email Day, DocxComm empowers businesses to create a more engaging and interactive user experience across various communication channels.
Microsoft Phi-3; Tiny Language Model, Huge Implications For Enterprise AI Adoption
Microsoft announced the release of Phi-3 today, a powerful 3 billion parameter language model that delivers advanced reasoning capabilities similar to much larger models at a significantly lower cost. Developed by Microsoft Research, the new model will be available on the company’s Azure AI platform, allowing businesses to leverage state-of-the-art natural language processing and reasoning for various applications.
Crafting exceptional customer experiences with AI and agile: A 5-step guide
Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations.
Reddit introduces Dynamic Product Ads
Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in.
PowerDMARC announces partnership with CNS to enhance email security in the Middle East
PowerDMARC signs on CNS as a partner at GISEC Global 2024, to expand operations and deliver top-notch domain authentication services across the Middle East
5 web browsers you should use instead of Google Chrome or Edge
Google Chrome and Microsoft Edge dominate the world of web browsers, but they’re not for everyone. Whether you want a browser that better respects your privacy or need an app that does things a little bit differently, you don’t have to stick to the usual suspects.
Report: CMO tenure stabilizes, though volatility remains high at top brands
Spencer Stuart also found that 74% of marketing chiefs at top advertisers were in the CMO spot for the first time.