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Latest Email marketing articles

Gemini arrives in Chrome - here's everything it can do now

The company has announced a suite of AI upgrades to its search engine to save users time and frustration.

The SEO shift you can’t ignore: Video is becoming source material

Google’s AI Overviews and GEO shift SEO strategy: Video from YouTube, TikTok, and beyond is now core source material for search.

Amazon Ads launches AI tool that builds professional-quality ads

Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad campaigns.

I tried every iPhone 17 model, and my buying advice is different this year

With Apple's big upgrade to the base iPhone 17, its redesign of the two Pro models, and the launch of iPhone Air, this might be the toughest year ever to pick the right device for you. But I've got recommendations.

Why local SEO is thriving in the AI-first search era

AI may dominate search, but local queries still drive action. Discover actionable steps for maximizing your local presence across platforms.

Follow your favorite sites and creators in Google Discover - now with just one click

Google now lets you choose which publishers and creators appear in Discover - and you can make ZDNET one of them.

Google adds new store widgets for your website

Google added two new options for merchants to add new Google store widgets to their websites.

Google brings the Spotlight fun to Windows PCs with extra goodies

Yes, some inspiration has been drawn, but it goes beyond what Apple allows with Spotlight.

Essential Email Marketing Software: Types, Trends, and $14B Growth by 2027

Email marketing software is essential for businesses, with global spending projected to exceed $14 billion by 2027. Key types include newsletter tools like Mailchimp, automation platforms like ActiveCampaign, enterprise solutions like Oracle Responsys, and transactional services like SendGrid. Trends for 2025 emphasize AI personalization, interactivity, and privacy compliance, ensuring scalable demand generation.

Time for a ‘Welcome Back’ program for returning customers?

A welcome-back email can turn churned customers into loyal ones by picking up where their last experience left off.

Meta Ray-Ban Display glasses offer an AR display for $799

They're heading to select US store shelves on September 30.

How SEO fits into a strong digital marketing strategy

SEO doesn’t exist in a bubble. It’s one of the most important building blocks of a strong digital marketing strategy. When combined with other tactics like social media, content creation, email campaigns, and paid ads it can transform the way your business connects with people online.

How To Measure Brand Marketing Efforts (And Prove Their ROI)

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

Breaking down silos to deliver AI-driven marketing at scale

AI won’t transform your marketing until your tech, teams, and processes align. Discover how to bridge the gaps and unlock full ROI.

Free Spotify users can finally listen to any track immediately

No more shuffling through a long playlist just to hear one song.

Your Apple TV just got a major upgrade for free - 5 features you should try on TVOS 26

TVOS 26 brings a major visual overhaul to Apple TV, with a refreshed interface, improved audio translation, and several more upgrades.

Digital Marketing Industry Report: 21 Advanced Strategies Disrupting Traditional SEO in 2025

September 17, 2025 - Marketing technology researcher Tony Hayes has released an extensive industry report documenting advanced strategies and emerging technologies that are fundamentally changing how digital marketing professionals operate in 2025.

Amazon debuts AI ‘creative partner’ to aid with campaign development

Now in beta, the agent draws on Amazon’s retail insights to assist with everything from audience research to pumping out final creative assets.

ChatGPT search update focuses on quality, shopping, format

OpenAI says ChatGPT search now reduces hallucinations, improves shopping intent detection, and delivers answers in cleaner formats.

Apple Sports introduces a feature we’ve all been waiting for, on iPhone, iPad and Mac

You can download this new version of Apple Sports from the App Store today

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