#Tracking related marketing articles

Leading Digital Marketing Agency in Nigeria, Intense Elevated to Google Premier Partner

The Google Premier Partnership is awarded to digital marketing agencies that demonstrate advanced skills and expertise in managing Google Ad campaigns and exhibit consistent client growth and profitability.

Changes in Ad Spend and Platform Dynamics in 2024

In 2024, the advertising industry is rapidly changing, driven by technology and consumer behaviour shifts. Marketers must now be adaptable, prioritising consumer trust and transparency while innovating within new privacy frameworks and leveraging AI to create effective advertising in a post-cookie world.

Omnicom’s bets on precision marketing contribute to growth bump

Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce, retail.

Shaping The Future Of Email Tracking Software: Market Potentials And Emerging Trends

A new market study on the global Email Tracking Software market has been added to ResearchVise database offering an in-depth overview of the overall market, covering important aspects such as market definition, market size, share, upcoming trends, drivers, restraints, opportunities, challenges, and potential threats. The main purpose of this report is to help companies and organizations attain their goals in efficient ways and stay updated with the latest trends and information.

EngageBay Review

In this EngageBay review, we will look at what this cloud-based CRM is used for, its key features and benefits, and its costs. Here is everything you need to know about EngageBay.

Let's Run Local is Accelerating Small Business Growth with Tailored Digital Marketing Strategies

Let's Run Local offers effective, tailored digital marketing services to boost visibility and performance for small businesses.

Saks seeks to carve out luxury niche in retail media with network launch

The e-commerce company claims to be among the first in the category to tap into the fast-growing digital advertising space.

ClickReady Marketing Unveils New and Competitive Digital Marketing Pricing Plans to Boost Business Growth

ClickReady Marketing, a pioneer in the digital marketing industry known for its comprehensive and results-driven strategies, proudly announces the launch of its new digital marketing pricing plans and offers. Tailored to meet the diverse needs of businesses across various sectors, these revamped plans underline ClickReady's commitment to affordability, transparency, and superior service quality.

Amazon Bedrock Continues To Lay Down Generative Ai Foundation For The Cloud

A year after Amazon Web Services (AWS) first announced the Amazon Bedrock generative AI effort, the platform is getting a major update that brings new models and improved security.

Everlytic launches new playbook for email marketing success

New year, same email marketing stats? Everlytic has launched a guide to remedy this.

Nylas Introduces its Nylas Email for Salesforce Package

Email Salesforce package to access comprehensive customer communications data to gain a better understanding of their customers, align on new business and upsell opportunities, and build AI workflows that increase productivity by eliminating context switching around data entry and maintenance.

Google expands Performance Max to online marketplaces

With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.

Digital marketing trends reshaping auto retail

Québec’s Law 25 is a prelude for what’s coming up in Canada, while CDP (customer data platform) is more than just cooler talk among digital marketers. These trends are set to reshape the industry, as consumer data collection takes on new meaning in 2024 and beyond.

Driving digital marketing excellence, efficiency & effectiveness: A closer look at Logicloop’s data-backed strategies

CXOToday has engaged in an exclusive interview with Mr. Harish Patel is the Co-founder Logicloop, Realatte & Jucycart.

TECH TALK WITH MIKE: Four most effective ways to grow your email list

It is estimated that there are more than three billion email users globally, and this figure is bound to grow past four billion by the end of 2023. This is a clear indication that you shouldn’t miss out on this form of marketing. If you have just started marketing via email and are finding it challenging to build your subscriber list, several resourceful tactics can come handy.

Google’s Find My Device network availability closes in as notification emails get sent out

If you're an Android user in the US and Canada, get ready for the rollout of Google's upgraded Find My Device Network. You may have gotten an email from Google with the news, and you should soon see a notification on your devices about the expanded network. This enhanced network helps users locate a greater range of lost devices, even if those devices are offline.

Crafting exceptional customer experiences with AI and agile: A 5-step guide

Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations.

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