Changes in Ad Spend and Platform Dynamics in 2024
In 2024, the advertising industry is rapidly changing, driven by technology and consumer behaviour shifts. Marketers must now be adaptable, prioritising consumer trust and transparency while innovating within new privacy frameworks and leveraging AI to create effective advertising in a post-cookie world.
Omnicom’s bets on precision marketing contribute to growth bump
Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce, retail.
Amazon launches an unlimited grocery delivery subscription
EBT customers can subscribe for half the cost and without Prime memberships.
How Gen AI is changing customer support through email
Traditional ticketing systems are falling short of modern expectations. Businesses need to harness AI to refine their email strategies and deliver a seamless customer experience, writes Yellow.ai's Rashid Khan.
Why JCPenney’s loyalty program is the next step in its $1B turnaround plan
Chief Customer Officer Katie Mullen explained how the retailer’s revamped loyalty program could deliver half a billion dollars to its consumers and boost its reserves of first-party data.
The Role of Generative AI in Retail Marketing: Info-Tech Research Group Publishes Strategies to Improve Customer Experience in Digital Era
The Role of Generative AI in Retail Marketing: Info-Tech Research Group Publishes Strategies to Improve Customer Experience in Digital Era
Retail Revolution: Fullmoon Digital Balances Experiential Marketing with E-commerce Strategies
With more traditional stores closing, retailers continue to be challenged by navigating the intersection of brick-and-mortar locations and eCommerce. Fullmoon Digital's Nik Stepheny shares how brands can best manage this evolution, as well as the crucial role experiential experiences will play in shaping consumer engagement moving forward.
BarkleyOKRP acquires Adlucent to boost performance marketing capabilities
The deal is the first since since Barkley and OKRP merged in March to create a “big indie” agency.
Saks seeks to carve out luxury niche in retail media with network launch
The e-commerce company claims to be among the first in the category to tap into the fast-growing digital advertising space.
Airbnb dominates in search sentiment report
The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.
Digital marketing trends reshaping auto retail
Québec’s Law 25 is a prelude for what’s coming up in Canada, while CDP (customer data platform) is more than just cooler talk among digital marketers. These trends are set to reshape the industry, as consumer data collection takes on new meaning in 2024 and beyond.
Telehealth, Patient Reviews, and Retailization – 2024 Healthcare Digital Marketing Trends
To meet evolving consumer expectations, providers must have a strong digital marketing strategy and user experience online. Here are 5 healthcare marketing trends to pay attention to in 2024.
Legacy media makes new bets on CTV and retail media convergence
Deals between media giants including Disney and NBCUniversal and retailers like Walmart and Instacart demonstrate how two growing channels can work hand in hand.
A 'Flywheel B2B' application launches for marketing automation
The technology and services offered by digital agency B2B Squared use evolving data on B2B customer activity and products to grow sales from existing customers through personalized marketing automation.
Amazon says its Prime deliveries are getting even faster
With more than 2 billion packages delivered in one day or less this year, Amazon says its delivery juggernaut is picking up.
Retail media spend up 12% in 2023 as digital landscape shifts
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.