Transformative Impact of AI, ML in Digital Marketing
Embrace the transformative power of AI and ML in digital marketing. Author Nikita Vora highlights the imperative for continuous learning to thrive in this dynamic landscape.
U.S. Alliance Federal Credit Union Manages Email Marketing Through NCR Software
Credit union turns to NCR APTRA eMarketing for improved member communication
Short-Form video’s impact on digital marketing
In the rapidly evolving domain of digital marketing, short-form video content has established itself as a pivotal element. The diminishing attention spans of today’s audiences necessitate that marketers capture and sustain interest with immediacy, making short-form videos an indispensable strategy for conveying messages succinctly and compellingly.
HOW AI-POWERED PERSONALISATION IS REVOLUTIONISING B2B EMAIL CAMPAIGNS FOR HIGHER ROI
AI-driven personalisation is known for its higher accuracy and effectiveness compared with traditional personalisation and segmentation methods since it delivers the right content in real-time based on current user experiences.
8 free marketing automation tools for SMBs
Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.
5 Essential Digital Marketing Strategies for Your Small Business
Establishing a strong digital presence for your business is not just an option; it's a necessity. These five strategies are designed to ensure online visibility and sustainable business growth.
Yapi Leap Adds Cutting-Edge Email Marketing to Its Suite of Dental Solutions
Yapi, the trusted provider of automation solutions for dental practices, announced a significant addition to its communication capabilities by introducing an email campaigns tool in Yapi Leap. This addition allows dental offices to distribute impactful curated email campaigns easily, ensuring patients receive timely, relevant information tailored to their needs.
Announcing Mad About Marketing — A New Member of the Digital Sukoon Private Limited Family
Mad About Marketing: Revolutionizing the Future of Marketing With Innovation and Community Engagement
Salesforce Einstein Copilot Brings New Reasoning And Actions To Enterprise Generative Ai
It’s one thing to have a basic chatbot that can provide answers to simple questions, but it’s quite another to have a fully generative AI-powered platform that can actually perform actions.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
7 steps to creating an audience-based B2B marketing plan
Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting prospects.
WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS
To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.
LEVERAGING THE BEST DIGITAL MARKETING CAMPAIGNS FOR YOUR BUSINESS
The rapid growth of the internet, technological advancements, changing consumer habits, and evolving market trends have brought significant improvements in digital marketing. It has also emerged as a powerful tool for enhancing how businesses interact with customers.
